Advertising and Public Relations in Education
- Advertising and Public Relations in Education
- 44.04.01
Education Studies - Master
2 years - Full-time education
Mode of Study - Russian
Language of Instruction
Our Advantages
The programme trains independently-thinking graduates who move on to become effective and high-performing employees in advertising and PR
Admissions Test(s)
- Contemporary Models of Education in Humanities (an essay)
Key Courses/Disciplines
- History of Public Communication
- Presentation Techniques in Education and Education Service Promotion
- Educational Communication in Contemporary Information Space
- Methods for Teaching Advertising and Public Relations
- Managing Reputation of Educational Institutions in Intercultural Settings
- Introduction to Integrated Communications in Education
- Global Education Market
- Production of Media Campaigns in Education
- Marketing of Education Services
- Branding of Education Services
- Educational Methods and Concepts in Strategic Communication
- Legal Regulation and Ethical Standards in Educational Communication
- PR Text in Public Communication
- PR Text in Educational
- Communication
- Applied Sociological Research in Educational Communication
- Planning and Organising Training Programmes
- Organising Public Relations and Press Centre Services in Educational Institutions
- Digital Platforms in Education
- Sociological Support in Education
- Managing Reputation and Image of Educational Institutions
Career Opportunities
Our alumni work in the following positions:
Our alumni land jobs in:
- teacher;
- promoter;
- manager of advertising campaigns;
- marketer;
- media planner;
- project manager;
- PR manager;
- copywriter;
- social media manager, etc.
Our alumni land jobs in:
- educational institutions;
- PR departments in public, non-government,
- non-profit and private bodies;
- mass media agencies;
- research institutions.